Diwali (Deepavali) is the festival of lights celebrated across India. For Telugu families, the celebration spans five days starting from Dhana Trayodashi (Dhanteras) through Bali Padyami. The most important day is Naraka Chaturdashi (the day before Diwali proper), which celebrates Lord Krishna's victory over the demon Narakasura — a story particularly significant in Andhra tradition.
Naraka Chaturdashi: The Telugu Diwali
On Naraka Chaturdashi, families wake before sunrise and take an oil bath (Abhyanga Snana) with sesame oil applied by the eldest member of the family. Firecrackers are burst before sunrise to symbolize the destruction of Narakasura. A special neyyappam or sweet is prepared and offered. This day is considered the main celebration in most Telugu households.
Lakshmi Puja Muhurtham on Diwali Night
Diwali proper (Amavasya night) is when Lakshmi Puja is performed after sunset. The Muhurtham for Lakshmi Puja falls during Pradosh Kaal (the twilight period after sunset) and Vrishika Lagnam is considered most auspicious. The house is cleaned, lamps are lit in every room, and a formal Lakshmi Puja is conducted. New account books (Chopda Puja) are also blessed on this night in business families.
Bali Padyami: New Year for Merchants
The day after Diwali is Bali Padyami (Kartika Shukla Pratipada) — considered the new year in the merchant calendar (Vikrama Samvat). This is an excellent day to start new business ventures, open new account books, and seek blessings for the coming year's prosperity.